The following design was executed as part of a "backwards" design exercise. The package shape was provided and a die line was then created. 

For this, the company Cotton Rabbit was branded. It is a child and baby boutique brand, that sells premium products for expecting parents. This package contains a hooded bath towel with bunny ears and a cotton tail. A soft and delicate color scheme was chosen, as well as hand drawn illustrations were executed and added, and a dainty striped pattern was added on the inside. The cotton tail is accessible through a circular die cut on the back of the package, and a textured paper was chosen to relate to the texture of the cotton tail and towel.