This project involved the marketing and branding of Tribe, a California based towel company specializing in artistically designed towels that are connectible. This will be accomplished through extensive research into target markets, and other factors such competition, branding, color, and pattern. The final results included branding, advertising, point of purchase displays, package, towel, web, and publication designs.

It occurred to me one day how ugly beach towel designs are. It also occurred to me how problematic they are when they separate from your friend's towels and thus get sand everywhere! Wouldn’t it be great if you could go to the beach with your friends, have cool and artistically designed towels, and not have to worry about them separating because they were able to interlock with one another?

This is Tribe.